As a tech marketer, you need content. If you have experts able and willing to write, great – use them! Or you can roll the dice with generative AI. My recommendation? Go with a sure thing. Work with someone who can talk to your SMEs, knows your business and industry, and sees the pros and cons of GenAI – and can help clean up if need be.
For twenty-five years, I’ve been writing about and for tech companies. For the past dozen years I’ve worked directly with busy marketing leaders, filling their need for a partner who can deliver. I get the details and communicate effectively with engineers, scientists, business leaders and C-level execs, connecting dots to convey unique values in competitive marketplaces.
I’ve worked young startups, tech giants and plenty in between. I dig deeper than most writers. And my wide-ranging experience gets me up to speed faster. The output? Collateral that promotes your expertise, supports your solutions, and resonates with prospects.
These deliverables take many forms and target a range of goals:
- White papers – shape the market and grow leads
- Conference papers – stand out amongst peers
- Bylined articles – demonstrate leadership
- Blog articles – reach prospects and nurture leads
- Books – tell a story and boost your brand
- Case studies – build social proof
- Solution briefs – explain your technology
- Application notes – guide customers via use cases
- Website copy – showcase your portfolio
- Content calendars – build out a playbook
Still looking? Let’s talk. My focus and background translate into results—as these clients will tell you.
