For more than a dozen years, I have been working with marketing leaders in the cable, telco, satellite, media, scientific, cybersecurity, IT, and defense industries. Companies of all sizes have trusted me to help them craft their message. My specialty? White papers, articles, and other long-form content.
Each engagement benefits from my breadth of experience, which includes:
Editorial – In 1999, I joined Communications Technology, which became one of the favorite tech pubs of Marc Cuban. Earlier, I had served as Washington correspondent for an international business journal.
Business – I’ve also been a business leader. I led content marketing at a SaaS-based engineering firm, where my work contributed to a 76 percent year-over-year increase in leads. (That year I spent in B-school didn’t hurt.)
Research – I started my career as a researcher at a think-tank. I dig deeper than most writers. Through ongoing client work, I am in touch with world leaders in engineering, science, technology and business.
Respect for good writing, SMEs and leadership is in my DNA. Mom was an English teacher with a Ph.D. in rhetoric and communication, and dad was an entomologist and college administrator. Over the years, I’ve delivered a lot of value. Examples of recent work include:
- Support for thought leadership and marketing campaigns of multiple companies with white papers and C-level bylined articles in mass-market pubs and industry journals;
- Lead authorship of 186-page history of technology manufacturing company, from its founding through acquisition and organic growth to sale for $8 billion;
- Multi-year engagement with basic research start-up, delivering a high volume of C-level bylined articles, blog articles, press releases and other collateral.
Need some social proof? Check out what my clients have to say.
Ready to talk? Tell me about your next project.
