Ad Blocking: Containment or Rollback?
Posted by Jonathan Tombes on Aug 2, 2016 In US foreign policy, a classic debate has been over whether to force change in or simply prevent the expansion of an enemy state. The choice is between “rollback” or “containment.” A similar debate is surfacing in the ongoing ad blocking “wars” between advertisers and consumers. The Interactive Advertising Bureau (IAB), an online media and marketing industry group, thinks you can do both. In a...read more